Posted on September 9, 2008 in Latest News
Today, timeshares industry has reached a stage, where it does not need any free offers and discounts. If you think like that, you are mistaken. Yes, like every other industry, timeshares is also moving ahead to give some offers and discounts. Some of the top timeshares have initiated some promotional deals to catch the eyes as well as the wallets of the customers.
Trend in Timeshare Sales:
According to a survey conducted by Ernst & Young, timeshare sales reached $10.6 billion in 2007, up from just $6 billion in 2003. Along with fractional ownership properties, the total market hits $12 billion.
The Most Common Problem In 1960s – 1970s:
President of ARDA, American Resort Development Association, Howard Nusbaum, says, “in older days, i.e. in 1960s – 1970s, the deals were technically correct, but absolutely misleading”. He added, “They would offer you a discounted trip, but you would have to pay full amount. Because of that, the customers have lost faith on the offers that are given by timeshare companies”.
Top Timeshares – In Timeshare Gambits:
According to forbes.com, world’s most established hospitality brands such as Marriot, Disney, Wyndham, Hilton and Starwood are on top in timeshare gambits.
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September 9th, 2008 at 9:21 pm
I also think that these larger timeshare companies have very effective marketing strategies.